Charity YEEZY Lemonade Pop-ups across America
Partnering up with adidas and families all across America, the lemonade stands were stocked with limited pairs of the YEEZY Boost 700 V2 “Geode.” All proceeds went towards National Alliance for Mental illness, a charity chosen by Kanye West himself. Featured in HypeBeast.
Client: adidas
Agency: Kamp Grizzly
Executive Creative Director: Dan Portrait, Yogi Hakim
Executive Producer: Guy Fiorita
Role: Producer
Producer: Erik Mygrant, Andy Moon