Production for the Global relaunch of the 80’s basketball footwear icon, The Forum. Originally launched in 1984, Forum was ahead of it’s time as a performance sihouette, and also gained popular appeal as a streetwear staple due to it’s design and high price point for the time. To reintroduce the silhouette for today’s gen-z consumers, we tasked creatives from around the world to capture video and photography for us to build the campaign with, allowing us to cut a hero film and generate loads of social content for owned social channels.